Category Archives: SEM

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Apr122024

Google Core Updates – how do they affect your SEO

SEO, SEMApril 12, 2024

Updated September 2026 to reflect current Google guidance (including E-E-A-T). Understanding the Impact of Google Core Updates on SEO Google regularly rolls out broad core updates, and each one can significantly affect your SEO. Introduction Search Engine Optimisation (SEO) is an ever-evolving field, where staying ahead of the curve is essential for digital marketers and…

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Mar282023

A Search Engine Marketing (SEM) plan is crucial for any B2B organisation

PPC, SEMMarch 28, 2023

Search Engine Marketing (SEM) is a digital marketing strategy that focuses on promoting websites by increasing their visibility on search engine results pages (SERPs) through paid advertising. SEM typically involves bidding on keywords and creating ads that will appear when users search for those keywords on search engines like Google or Bing. The most common…

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