Compliant email marketing; as an email marketer, you’re already aware of the importance of crafting the perfect subject line and choosing an enticing image to accompany your campaign. But even with these fundamentals in place, if you’re not following certain email laws, you could be risking legal action and losing customers at the same time.…
SEO, what is all this fuss about? Is it the latest marketing obsession and is it that important for my small business? These are some of the questions the owner of a small or even large business might be asking themselves. SEO basics SEO stands for “search engine optimization.” This is the art and science…
We are delighted to announce the launch of the new and improved website for our client, Mainspring Fund Services. Mainspring provides fund administration and accounting services with a focus on technology and service quality for private equity, venture capital, real estate, debt and infrastructure funds. Mainspring wanted to refresh their image and rebrand – the…
Content Marketing is about providing relevant, valuable, timely information to your customers and prospective customers. Are you delivering valuable content or are you just bombarding inboxes with daily sales messages? Customers are most likely to buy from brands they trust and organisations with which their loyalty already lies. They will purchase your product and even…
