Interview and Speaking Opportunities
Thought leadership is central to B2B credibility.
We identify and secure opportunities for:
These platforms allow your senior team to demonstrate expertise directly to decision-makers and influencers.
We support the full process, from pitch to preparation. That includes refining messaging, shaping key talking points and ensuring consistency with your broader marketing strategy.
The result is not just exposure, but authority.
Strategic Press Releases
Press releases remain an important tool when used properly.
At net72, we treat press releases as part of a broader content and visibility strategy. We create announcements that are:
Newsworthy and relevant
Aligned with sector interests
Structured for both media and online visibility
Suitable for repurposing across digital channels
Typical announcements may include:
Senior appointments
New service launches
Strategic partnerships
Market commentary
Research findings
Each release is carefully targeted to the most appropriate publications. We focus on quality and relevance rather than blanket distribution.
We also ensure that press content can be reused on your website, in newsletters and across social media, maximising its value.
Forward Feature Planning and Editorial Calendars
One of the most effective ways to secure consistent coverage is forward planning.
Many trade publications operate structured editorial calendars, with themed issues and special features throughout the year. Because of our experience and contacts in the service sector, we are able to:
Track upcoming feature themes
Align your expertise with planned coverage
Pitch commentary well in advance
Secure guaranteed editorial slots
Forward feature planning turns PR from reactive to proactive. Instead of chasing headlines, we position you strategically in planned, relevant coverage.
This approach creates steady visibility over time rather than isolated bursts of activity.
Integrated with Your Wider Marketing
Our PR and media service does not operate in isolation.
We work alongside your internal marketing team or external partners to ensure consistency across:
Website content
Blogs and thought leadership articles
LinkedIn and social media
Email campaigns
Business development materials
Media interviews can be expanded into website articles. Commentary pieces can be adapted into LinkedIn posts. Press coverage can be incorporated into sales presentations.
Every piece of PR activity becomes part of a wider content ecosystem.
This integrated approach strengthens brand recognition and supports long-term SEO performance through high-quality, relevant backlinks and authoritative mentions.
Positioning You as a Trusted Voice
For B2B organisations, reputation is everything.
Our aim is not simply to generate publicity, but to position your business as a respected voice within your sector.
We help define:
Core messages
Areas of expertise
Target audiences
Media priorities
From there, we build a structured programme of activity that supports your commercial goals.
Whether the objective is raising profile, supporting growth, attracting talent or strengthening credibility in a competitive market, our PR strategy is designed to deliver measurable impact.
