The objective is to elevate your services within search engine natural search. This is achieved by building the relevance and trustworthiness of your site through a combination of on-site and off-site activities.
Discovery
We run our SEO analysis tools that look at your existing SEO profile and that of any identified competitors to create a complete picture of how you are listing to feed into the design of your campaign.
We will discuss our findings as part of the kick-off process.
Design
We will research to find the most appropriate keywords to rank on for your business.
We will create a list of tasks ranked in terms of effect versus achievability and look to get the most effective tasks undertaken first. Tasks are created on our system and allocated, managed and monitored.
Implement
On-site
We have a team of copywriting and content specialists that will generate onsite recommendations based on the keyword we’re targeting. This is critical to improving the site’s relevance with Google.
Business Profile Development
To make sure Google and prospective customers know that the business is active, we create and maintain up-to-date profiles on trusted online business directories.
Link Portfolio Development
We help by creating a diverse portfolio of links to the website and placing them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles, and more.
Custom Content Creation
For ongoing improvement of your SEO, we will create high-quality content for your blog that will keep the website fresh and at the top of the search rankings and keep potential customers interested.
Key activities
Depending on the activity level you chose, these are the types of tasks we undertake to promote SEO.
- Preliminary Audit
- Keyword Research
- Business Directories
- Website Bookmarking
- Classified Business Listings
- Article Engagement
- Onsite Recommendation
- Onsite Content Change
- Google Search Console Creation
- txt Creation & Implementation
- XML Sitemap Creation & Implementation
- Google Analytics
- Canonical Tag Implementation
- Google Local Business Citation
- Local Business Citation Subscription
- SEO Onboarding
- 301 Redirect Mapping & Implementation
- Menu Edits
- Insert Nofollow Tags into Onsite Links
- Site Speed Optimization
- Onsite Copy Creation
- Monthly Campaign Update
- Custom Blog Publication
- Aged Article Inclusion
- Onsite Broken Link Repair
- Standard Onsite Blog Post
- Custom Article Publication
- Offsite Content Marketing
- Road Map Creation
Monitor
SEO has its section within our Marketing Portal that shows both inputs and outputs; the activities and tasks we have undertaken and the performance improvements that have been achieved.
Review
At any time, you can access live data via the SEO dashboard. We report progress as part of the monthly review and feedback into the next month’s activity to make sure we are meeting your objectives.
