Update your website – When did you have a refresh?
Websites need to be updated on a regular basis to keep visitors coming back. Out-of-date websites can be frustrating to use and may even contain inaccurate information. If you’re not regularly updating your website, you could be missing out on potential customers or clients. In this article, we cover off the basics as to why you should make this a priority.
Why is updating a website is so important?
An outdated website can give visitors the wrong impression of your business. If your website looks old and neglected, visitors may think that your business is also old and neglected. On the other hand, a fresh and updated website shows that you’re keeping up with the times and that you’re invested in your business.
Updating your website regularly can also help you rank higher in search engine results. Search engines favour websites that are regularly updated with new content, so by updating your website frequently, you’ll be more likely to appear higher in search results.
Finally, updating your website keeps your customers informed about what’s going on with your business. If you have a blog or news section on your website, be sure to post regular updates so that your customers can stay up to date on what’s happening with your company.
How often should I update my website?
If you’re running a business website, then you should aim to update your site content on a regular basis – at least once a week, if not more. This will show your visitors that you’re keeping up with the latest industry news and trends, and it will also help to improve your search engine ranking. Even if you don’t have any new products or services to promote, you can still add fresh content in the form of blog posts, articles, or even video content. To keep up to date with search engine changes a full rebuild and revamp of your website should be undertaken every 2 – 3 years.
Do I need to update my seo?
If you’re wondering whether you need to update your website’s SEO, the answer is probably yes. However, how often you need to update your SEO depends on several factors, including how frequently Google makes algorithm changes and whether your website is already optimised. If you’re not sure where to start, our team of experts can help you make the necessary changes to ensure that your website is ranking high in search results. To maximise progress on seo it is advised a monthly audit and action steps are put in place.